Starting an evaluation is crucial to setting the tone for the rest of your analysis. Whether you’re evaluating a product, a book, or a service, the introduction is your chance to define the scope, set expectations, and engage your reader. Evaluations require more than just opinions—they need a structured analysis based on clear criteria.
In this guide, we’ll explore how to start an evaluation with effective strategies. From defining your subject to presenting the criteria for judgment, these tips will help you create a strong foundation for your evaluation essay or report.
Before you can effectively begin your evaluation, you must understand what an evaluation is and its purpose. Evaluations are assessments of a subject based on a set of criteria. They involve critical thinking and require you to judge the value or quality of the subject being evaluated.
Knowing the type of evaluation you are writing will shape how you approach your introduction.
The first step in starting an evaluation is to introduce the subject you’re evaluating. Give your reader a brief overview so they understand the context. This could be a product, a book, a service, or an individual's performance. Be concise but informative, ensuring that the reader knows exactly what you are evaluating.
If you're evaluating a product like a smartphone, your introduction could start with: "The iPhone 14 Pro, Apple's latest flagship device, promises cutting-edge technology with its upgraded camera system and enhanced battery life. This evaluation will assess the iPhone 14 Pro based on its performance, user interface, and value for money."
A crucial part of starting an evaluation is laying out the criteria you’ll use to judge the subject. These criteria are the standards by which the subject will be assessed. Establishing them early helps guide the rest of the evaluation and ensures that your judgments are fair and balanced.
By presenting your criteria upfront, your reader knows exactly how you plan to assess the subject.
In your introduction, make it clear what the goal of your evaluation is. Are you trying to recommend the subject to others, identify areas of improvement, or simply provide an unbiased assessment? Defining the purpose early on helps your readers understand the intention behind your evaluation and what they can expect.
"The purpose of this evaluation is to determine whether the iPhone 14 Pro lives up to its promise of being a top-tier smartphone that justifies its premium price tag."
This sets a clear expectation for your readers, guiding them on what you will assess.
If the subject of your evaluation is complex or not widely known, it may help to provide some background information. For instance, if you're evaluating a niche product or an advanced piece of technology, a little context can go a long way in helping your reader follow along.
"Introduced in September 2023, the iPhone 14 Pro builds on its predecessors with several notable upgrades, including a 48-megapixel camera and an always-on display. This evaluation will explore these features and assess whether they truly enhance the user experience."
Just like with any other essay, your evaluation needs a clear thesis statement. The thesis should summarize your overall judgment of the subject, hinting at the direction your evaluation will take. A strong thesis sets up the body of your evaluation, where you will provide detailed evidence to support your judgment.
"While the iPhone 14 Pro offers several notable improvements in design and performance, its high price and incremental upgrades may not be worth it for all users."
This thesis gives the reader an idea of what the final evaluation will conclude and sets up a balanced discussion in the body of the evaluation.
Starting an evaluation effectively requires a combination of clear context, well-defined criteria, and a strong thesis. By introducing your subject, laying out your evaluation criteria, and defining the purpose, you set the stage for a well-organized and insightful evaluation. Remember, your introduction is key to grabbing attention and guiding your reader through your assessment.
If you want more tips on academic writing, check out our guide on essay introductions for more strategies to kick off any type of essay or evaluation.