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Health and Personal Care
Tide's new Multi-Benefit Whitening Fresh Mint Gel offers students a convenient and affordable way to achieve whiter teeth and better oral health.
<p class="MsoNormal" style="line-height: 150%; text-align: center;"><span style="font-size: 14pt;"><strong style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="line-height: 150%; font-family: 'Times New Roman', serif;">At Epic-Essay, we understand that maintaining a healthy, confident smile is crucial for students. Our platform offers comprehensive writing services to help you excel in your academic journey, ensuring you have more time to take care of your personal well-being.</span></strong></span></p> <p class="MsoNormal" style="line-height: 150%;"> </p> <p class="MsoNormal" style="line-height: 150%;"><span style="font-size: 14pt;"><strong style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="line-height: 150%; font-family: 'Times New Roman', serif;">Brand: </span></strong><span lang="EN-US" style="line-height: 150%; font-family: 'Times New Roman', serif;">Tide</span></span></p> <p class="MsoNormal" style="line-height: 150%;"><span style="font-size: 14pt;"><strong style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="line-height: 150%; font-family: 'Times New Roman', serif;">Brand Extension: </span></strong><span lang="EN-US" style="line-height: 150%; font-family: 'Times New Roman', serif;">Tide Multi-Benefit Whitening Fresh mint Gel for students</span></span></p> <p class="MsoNormal" style="line-height: 150%;"><span style="font-size: 14pt;"><strong style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="line-height: 150%; font-family: 'Times New Roman', serif;">Category: </span></strong><span lang="EN-US" style="line-height: 150%; font-family: 'Times New Roman', serif;">Laundry Soaps and Detergents</span></span></p> <p class="MsoNormal" style="line-height: 150%;"><span style="font-size: 14pt;"><strong style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="line-height: 150%; font-family: 'Times New Roman', serif;">Background </span></strong></span></p> <p class="MsoNormal" style="margin-bottom: 0cm; text-indent: 18.0pt; line-height: 150%;"><span lang="EN-US" style="font-size: 14pt; line-height: 150%; font-family: 'Times New Roman', serif; color: rgb(14, 16, 26);">Tide was introduced in the market in 1946 by Proctor and Gamble, and it became the first heavy-duty laundry detergent in the U.S. The brand has introduced numerous detergent products, including Pacs, Stain Remover, Liquid, and Laundry Booster. Besides detergents product categories, the brand has introduced Oral care products such as the Crest 3D White Brilliance Toothpaste (Leverette, 2021). The brand seeks to extend its oral care product mix by introducing Tide Multi-Benefit Whitening Fresh mint Gel for students. The following is a 4Ps analysis of the brand extension.</span></p> <p class="MsoListParagraph" style="margin-bottom: 0cm; mso-add-space: auto; text-indent: -18.0pt; line-height: 150%; mso-list: l1 level1 lfo2;"><span style="font-size: 14pt;"><!-- [if !supportLists]--><strong><span lang="EN-US" style="line-height: 150%; font-family: 'Times New Roman', serif; color: rgb(14, 16, 26);"><span style="mso-list: Ignore;">a)<span style="font-style: normal; font-variant: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-weight: normal; font-stretch: normal; line-height: normal; font-family: 'Times New Roman';"> </span></span></span></strong><!--[endif]--><strong><span lang="EN-US" style="line-height: 150%; font-family: 'Times New Roman', serif; color: rgb(14, 16, 26);">Product</span></strong></span></p> <p class="MsoNormal" style="margin-bottom: 0cm; text-indent: 18.0pt; line-height: 150%;"><span lang="EN-US" style="font-size: 14pt; line-height: 150%; font-family: 'Times New Roman', serif; color: rgb(14, 16, 26);">The Tide Multi-Benefit Whitening Fresh mint Gel for students is a brand extension of the Crest 3D White Brilliance toothpaste. The new product is specifically designed to meet the oral health requirements for high school and college students. Teeth discoloration is an issue of concern among high school and college students as it is often associated with poor dental care. In most cases, teeth whitening procedures and products are not student-friendly, preventing many students from accessing them. Therefore, the new Tide Multi-Benefit Whitening Fresh mint Gel for students is meant for deep cleaning, whitening, and repairing teeth specifically for young people. The teeth whitening toothpaste will be safe as it contains fluoride, potassium, and nitrate recommended by the American Dental Association Seal of Acceptance. The product will package in different quantities, including 50gms, 70gms and 140gms. </span></p> <p class="MsoListParagraph" style="margin-bottom: 0cm; mso-add-space: auto; text-indent: -18.0pt; line-height: 150%; mso-list: l1 level1 lfo2;"><span style="font-size: 14pt;"><!-- [if !supportLists]--><span lang="EN-US" style="line-height: 150%; font-family: 'Times New Roman', serif; color: rgb(14, 16, 26);"><span style="mso-list: Ignore;">b)<span style="font-style: normal; font-variant: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-weight: normal; font-stretch: normal; line-height: normal; font-family: 'Times New Roman';"> </span></span></span><!--[endif]--><strong><span lang="EN-US" style="line-height: 150%; font-family: 'Times New Roman', serif; color: rgb(14, 16, 26);">Pricing</span></strong></span></p> <p class="MsoNormal" style="margin-bottom: 0cm; text-indent: 18.0pt; line-height: 150%;"><span lang="EN-US" style="font-size: 14pt; line-height: 150%; font-family: 'Times New Roman', serif; color: rgb(14, 16, 26);">Considering the target market, pricing will be a significant concern when introducing the product extension in the market. Thus, the pricing strategy will focus on the affordability of the products to the target market. The pastes will be priced depending on the quantity of the toothpaste. Having different products quantities will help the company set different prices in the market, which will allow students from all backgrounds to afford the Tide Multi-Benefit Whitening Fresh mint Gel for students. The 50gms tube will cost $10, $ 15 for 70gms, and $25 for the 140gms tube. This price is quite competitive compared to similar products in the market, making the product extension affordable to students. </span></p> <p class="MsoNormal" style="margin-bottom: 0cm; line-height: 150%;"><span style="font-size: 14pt;"><strong><span lang="EN-US" style="line-height: 150%; font-family: 'Times New Roman', serif; color: rgb(14, 16, 26);">d) Promotion</span></strong></span></p> <p class="MsoNormal" style="margin-bottom: 0cm; text-indent: 36.0pt; line-height: 150%;"><span lang="EN-US" style="font-size: 14pt; line-height: 150%; font-family: 'Times New Roman', serif; color: rgb(14, 16, 26);">Tide will use different strategies to promote the new products in the market. A proper promotion strategy is essential in ensuring the products succeed in the market. The first promotional strategy that Tide will use to market Tide Multi-Benefit Whitening Fresh mint Gel for students is to partner with schools in educating students about the discoloration dental problem and let them know that it is treatable. To achieve this, the brand will organize free dental checkups in different schools to help identify students with discolored teeth and other dental conditions that this product can solve. The company will then select students from different schools who will use this product and get the desired result to act as brand ambassadors in their respective schools.</span></p> <p class="MsoNormal" style="margin-bottom: 0cm; line-height: 150%;"><span lang="EN-US" style="font-size: 14pt; line-height: 150%; font-family: 'Times New Roman', serif; color: rgb(14, 16, 26);">Additionally, the company will run advertisements featuring real dentists recommending Tide Multi-Benefit Whitening Fresh mint Gel to students. Customer reviews will also be posted on the company's website and social media platforms to validate our claims. These promotional strategies will be essential in reaching the target customers and persuading them to use this product.</span></p> <p class="MsoListParagraph" style="margin-bottom: 0cm; mso-add-space: auto; text-indent: -18.0pt; line-height: 150%; mso-list: l0 level1 lfo1;"><span style="font-size: 14pt;"><!-- [if !supportLists]--><strong style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="line-height: 150%; font-family: 'Times New Roman', serif; color: rgb(14, 16, 26);"><span style="mso-list: Ignore;">d)<span style="font-style: normal; font-variant: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-weight: normal; font-stretch: normal; line-height: normal; font-family: 'Times New Roman';"> </span></span></span></strong><!--[endif]--><strong><span lang="EN-US" style="line-height: 150%; font-family: 'Times New Roman', serif; color: rgb(14, 16, 26);">Place</span></strong></span></p> <p class="MsoNormal" style="margin-bottom: 0cm; text-indent: 18.0pt; line-height: 150%;"><span lang="EN-US" style="font-size: 14pt; line-height: 150%; font-family: 'Times New Roman', serif; color: rgb(14, 16, 26);">Tide has a vast network through which it distributes its products. The products are distributed through different retailers, including local shops and supermarkets. However, since Tide Multi-Benefit Whitening Fresh mint Gel for students mainly targets students, the company will also distribute the products in various school canteens where students can easily access them. Tide will ensure that the product is available in cities, small towns in both small and large retail outlets.</span></p> <p class="MsoNormal" style="margin-bottom: 0cm; line-height: 150%;"><span style="font-size: 14pt;"><strong><span lang="EN-US" style="line-height: 150%; font-family: 'Times New Roman', serif; color: rgb(14, 16, 26);">Conclusion</span></strong></span></p> <p class="MsoNormal" style="margin-bottom: 0cm; text-indent: 36.0pt; line-height: 150%;"><span lang="EN-US" style="font-size: 14pt; line-height: 150%; font-family: 'Times New Roman', serif; color: rgb(14, 16, 26);">Tide Multi-Benefit Whitening Fresh mint Gel for students is a product that is designed to help students with discolored teeth whiten brighten their teeth at an affordable price. Having whiter and brighter teeth is an attribute that every young person would be proud of, as it is often associated with beauty and dental hygiene. The products will be packaged and distributed at different quantities and prices to ensure affordable to students from diverse economic backgrounds. The promotional strategy is designed to provide that students will be aware of the product's existence in the market. Using brand ambassadors in different schools will help students realize the effectiveness of Tide Multi-Benefit Whitening Fresh mint Gel in whitening their teeth. </span></p> <p class="MsoNormal" style="margin-bottom: 0cm; line-height: 150%;"><span style="font-size: 14pt;"><span lang="EN-US" style="line-height: 150%; font-family: 'Times New Roman', serif; color: rgb(14, 16, 26);"> </span><strong style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="line-height: 150%; font-family: 'Times New Roman', serif;">References</span></strong></span></p> <p class="MsoNormal" style="margin-left: 36.0pt; text-indent: -36.0pt; line-height: 150%;"><span style="font-size: 14pt;"><span lang="EN-US" style="line-height: 150%; font-family: 'Times New Roman', serif;">Leverette, M. (2021) The history of Tide laundry detergent through the decades. <em style="mso-bidi-font-style: normal;">The Spruce</em> . Available at: </span><span lang="EN-US"><a href="https://www.thespruce.com/tide-laundry-detergent-through-the-decades-2146627"><span style="line-height: 150%; font-family: 'Times New Roman', serif;">https://www.thespruce.com/tide-laundry-detergent-through-the-decades-2146627</span></a></span></span></p> <p class="MsoNormal" style="margin-left: 36.0pt; text-indent: -36.0pt; line-height: 150%;"><strong><span lang="EN-US" style="font-size: 14pt;"><span style="line-height: 150%; font-family: 'Times New Roman', serif;">Let Epic-Essay be your partner in academic success. Visit our website today to see how we can assist you with all your academic writing needs.</span></span></strong></p> <p class="MsoNormal" style="margin-left: 36.0pt; text-indent: -36.0pt; line-height: 150%;"><span lang="EN-US" style="font-size: 14pt;"><span style="line-height: 150%; font-family: 'Times New Roman', serif;"><img src="https://files-storage-l.nyc3.digitaloceanspaces.com/epic-essay/D1wtd41Nemh1tH9DZZ2I4IhDFqFhUjTN3wfXIE9U.png" width="594" height="594"></span></span></p>
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