London School of Commerce
In association with the University of Suffolk
Course/Programme:
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Assignment Brief- Business Foundation
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Level:
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3
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Module Title:
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CFPBUS004 Business Communication
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Module Leader:
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Assignment title:
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Assignment number:
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Weighting:
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Marketing Material -50%.
Individual Report-50%
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Date given out:
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Submission date:
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Eligible for late submission (3 working days, with penalty)
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Yes
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Method of submission:
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X
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Online only
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Online and paper copy
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Special instructions for submission (if any):
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NA
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Date for results and feedback:
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Component 1 -
Component 2
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Employability skills assessed:
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Business Communication Skills
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Learning outcomes assessed:
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· As indicated in assignments tasks
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Assignment Mark (Assessment marks are subject to ratification at the Assessment Board.
These comments and marks are to give feedback on module work and are for guidance only until they are confirmed. )
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Late Submission Penalties (X if appropriate)
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Capped at 40%
100%
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Up 72 hours late
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X
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Over 72 hours late
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TASK DESCRIPTION - Assignment 1 (50%)
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Assessment 1 – Individual Assessment Marketing Material (500 words maximum)
50% weighting
The weather in the UK is never very reliable and as a result many people choose to have holidays abroad during the summer. However, many travel agencies are worried because since Brexit there have been very low levels of sales.
Travel agencies have identified the following reasons that people do not want travel abroad.
· Economic barriers – people are reluctant to spend too much on holidays because they are worried about the rising cost of living and energy bills. They are also worried about the high interest rates which have increased their monthly mortgage payments.
· Cost of living barriers – supermarket prices have risen significantly, and people are only buying essential items. These do not include travel accessories.
· Cultural barriers – after Brexit passport rules have changed and this makes travelling with a British passport less convenient. Additionally, some people still feel emotional about leaving the EU and so they are reluctant to travel to Europe.
· Strike barriers – many workers are striking at the moment, and this can seriously disrupt travel plans. Some airports are very understaffed, and this can cause long delays and cancellations to flights.
· Natural disaster barriers – due to extreme heat, fires and earthquakes in parts of Europe last year, tourists had to be evacuated from some areas. Customer feedback reported a lack of information and protocol.
Choose a travel agency and prepare two leaflets to send to the customers in its database. The leaflets should include relevant images and text and not exceed 500 words in total. Please provide references. Marks will be awarded for achieving the learning outcomes and your ability to provide two well-designed leaflets.
In your leaflets you should highlight:
· Common challenges and barriers to effective communication
· Effective strategies for overcoming communication barriers
· The importance of cultural awareness
Marks will be awarded for achieving the learning outcomes and your ability to provide 2 well-designed leaflets with a balance of images and text. This assignment addresses the learning objectives below:
Common Assessment Criteria Applied
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Marks available
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Common challenges and barriers to effective communication (outlined above)
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15
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Effective strategies for overcoming these communication barriers
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15
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Cultural awareness
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10
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Leaflet design
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40
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Referencing
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10
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Academic English
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10
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TASK DESCRIPTION - Assignment 2 (50%)
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Assessment 2 - Individual Report (1500 words maximum)
50% weighting
The leaflets that you designed have now been sent to all customers in the database. You need to write a follow up report.
Your report should discuss some general theories of organisational communication. It must also evaluate the barriers you identified and outline the strategies implemented to solve these.
In your report, you should address the following:
· Discuss some general theories of organisational communication.
· Evaluate the barriers preventing people from booking holidays abroad.
· Outline the strategies your travel agency has implemented to overcome these barriers.
Marks will be awarded for achieving the learning outcomes and your ability to provide a well written report. This assignment addresses the learning objectives below:
Common Assessment Criteria Applied
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Marks available
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Discussion on general theories of organisational communication
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25
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Evaluate the barriers of communication at the travel agency
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25
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Outline company strategies to overcome these barriers
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25
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Use of academic writing
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15
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Quality of referencing
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10
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Report Structure:
Ensure that the report has the following structure and contains the details outlined:
· Abstract
· Table of contents
· Introduction
· Analysis and discussion of all questions
· Recommendations
· Conclusion
· Reference List following Harvard referencing and in-text citations throughout
Maximum LENGTH
1500 words
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Please note the following when completing your written assignments:
1. Writing: Written in English in an appropriate business style.
2. Focus: Focus only on the tasks set in the assignment.
3. Document format: 1. Flyers and notes 2. Report
4. Provide a clear title, course, and ID number on a cover sheet.
5. Provide a bibliography using Harvard referencing throughout.
6. Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer reviewed. The research should be extensive.
These assignments address the following Learning Outcomes:
· LO1 - Describe and analyse the purposes and principles behind different forms of organisational communication
· LO2 - Identify common challenges and barriers to effective communication
· LO3 - Devise and develop strategies for overcoming communication barriers
· LO4 - Apply principles of effective communication to enhance practice
· LO5 - Evaluate the communication practices of themselves and others
· LO6 - Demonstrate awareness of cultural influences on communication and negotiation